Step 2
Start with a strategy
We had many opinions from the get-go, but had to be willing to orient the company towards what customers were most excited about.
Bobby Pinero
Co-founder, Equals
A deep understanding of your ideal customer profile (ICP) informs all other strategic decisions you will need to make, such as choosing marketing channels, pricing your product, and setting sales targets.
In this step, we’ll guide you through some of those early, key decisions and share the learnings of others who have walked the path before you. You’ll learn:
- The importance of a well-defined ideal ICP
- The pros and cons of different go-to-market (GTM) strategies
- The channels that worked for other successful startups
- Goals you should set to optimize results and challenge yourself